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Grow your business with better marketing

You need marketing that drives lasting results. This only works when your marketing is aligned with your goals, your audience, and your business strategy. But if you’re not a marketing expert, how do you start?

Hi, I'm Mariaelena Morales. I solve marketing puzzles for small to mid-sized businesses (and sometimes nonprofits and independent artists). I step back, see the full board, and connect the pieces so marketing decisions produce the right results for what you need to achieve. 

For 15 years, I’ve helped organizations make better marketing decisions and build strategies that support lasting growth.

What I do

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Marketing Plans & Campaigns

Turn business goals into marketing actions that drive the right outcomes.
View example >

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Brand Positioning & Messaging

Shape how you show up for the right people so they see your value and choose you.
View example >

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Internal Alignment

Keep teams and channels working together so marketing can move the business forward.
View example >

What my friends do:

  • Branding & graphic design
  • Press & PR
  • Paid media campaigns
  • Social media marketing

Need help in these tactical areas? 
I can connect you with fellow marketing experts.

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What I've done

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Grew revenue by 250%

At Brightspark Travel, TRIO tour revenue increased from $1M to $2.5M when I launched integrated marketing campaigns alongside our sales team.
> View case study

Boosted event bookings & revenue

We booked a record number of participants for the National Performing Arts Festival, adding an extra day to the youth theatre event.
> View case study

Designed a multi-channel launch

In preparation for the El Paso debut of the Miche 5k in 2026, I designed a three-stage campaign to introduce Windy City Events to a new market.
> View campaign

Gained results through collaboration

By aligning recruitment marketing to customer success and talent acquisition needs, we grew applications by 42.5% for our employer partners.
> View case study

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What others are saying about me

Mariaelena was an invaluable thought partner as I built my business. As the primary advisor on my web presence, she took the time to deeply understand my consulting approach and ideal clients, helping me refine my narrative and create a streamlined page experience that reflected my brand and attracted the right prospects. She also guided my content strategy and helped me build a lead-scoring matrix that made my prospecting more efficient and focused. I look forward to working with Mariaelena again as I continue to grow my consultancy.

Malissa O'Donnell
Creative Consultant

Mariaelena is a talented, creative marketing powerhouse. She enjoys developing marketing strategies, and has the experience and work ethic to put those strategies into action

Sourabh Kothari
Chief Marketing Officer

I've waited years to work with a marketer like Mariaelena. She makes me better.

Carrie Johnson, DES
Event Education & Programming Leader

Mariaelena has an exceptional strategic mind paired with a passion for creating impactful, organization-wide marketing integration. She approaches every project with curiosity, collaboration, and a deep commitment to building processes that work across teams. Her ability to draft clear, practical SOPs and champion cross-functional alignment is unmatched.

NeKay Usher
Marketing Director

I cannot recommend Mariaelena enough. She is a masterful integrated marketer who has the rare ability to see the big picture and weave together various marketing channels to compound the impact of every initiative.

Rauly Ramirez
Senior Manager, Market Development

Mariaelena is one of those rare leaders who combines vision, creativity and unstoppable drive. She doesn’t just generate ideas, she turns them into reality and brings everyone along with her. When I worked with her, she consistently moved projects forward with energy and focus, while also setting a high bar for quality and accountability.

Iryna Shkurko
Media Associate

Mariaelena is an invaluable asset. Working with her pushed me to ask pertinent questions, ensure a strong foundation in my projects, and adapt based on actionable feedback.

Adel Johnson
Senior Manager, Marketing Communications

Mariaelena consistently communicated clearly and thoughtfully challenged the group to consider the needs of our different audiences. I deeply admired her ability to distill complex information into concise, clear, and actionable messaging. She brought valuable insights to every setting. Her reflections and learnings often inspired the group to show up more authentically and approach collaboration with intentionality.

Rose Francois
People Leader, Coach & Facilitator
Contact me

Interested in partnering on a project or ongoing retainer?

Let's talk.